数字艺术与传媒学院数字艺术与传媒学院设有摄影、动画和戏剧影视美术设计三个专业,含商业摄影、数字多媒体设计、动画设计、动漫插画、影视美术、数码影视艺术六个专业方向,建有摄影实验室、动画综合实验室、CG实验室、影视实验室、多媒体工作室,其中摄影实验室为山东省一级实验室。数字艺术与传媒学院重视培养一专多能的现代复合型人才,实行数字技术与艺术设计相结合,努力实现产、学、研一体化,具有一套科学的教学体系。数字艺术与传媒学院所设专业均为社会急需专业,为山东电视台、山东省话剧院联合办学单位。近几年来先后承担国家“十五”国家“十一五”三套系列教材编著任务,出版学术专著36部,发表论文45篇,获省级以上奖励21项。出版电视节目短片38部。学院积极开展国际学术交流活动,与国际上诸多专业院校及机构建有合作交流机制。SchoolofDigitalArtandCommunicationTheSchoolofDigitalArtandCommunicationoffersabachelor’sdegreeprogramwithamajorinartisticphotography,digitalmultimediadesign,animationdesign,illustrationforanimationandcartoon,filmandtelevisiondesign,anddigitalfilmandtelevisionart.Amonglabsofphoto,animation,computergraphics,filmandtelevision,andmultimedia,photolabhasbeenevaluatedasoneofthefirst-classlabsinShandongprovince.SchoolofDigitalArtandCommunicationsetupascientificcurriculumsystem,anddoesitsutmosttointegrateindustry,education,andresearch,atthesametimecombiningdigitaltechnologywithartisticdesign.AsaclosepartnerofShandongTelevisionStation,andShandongTheater,theschoolprovidesmajors,whicharedesignedtosuitemploymentneedstomakestudentsexpertinonespecializationandgoodatmanyspecializations.Besidesteaching,thefacultymembersaredeeplyinvolvedinscientificresearch.Duringthepastthreeyears,36academicbooksand45paperswerepublished,21awardsatprovinciallevelorabovewerereceived,38televisionprogramswerebroadcast,andabout560designworksweredevelopedattheschool.我院下设的四个专业的具体情况介绍如下:一、摄影专业:摄本专业培养适应社会主义现代化建设所需要的,具备摄影技术、摄影艺术创作等方面专业知识的高级人才,具有一定的理论研究和实践创作能力,能在新闻宣传单位、平面媒体制作公司、出版类企事业单位从事有关的专业人才,设置了商业摄影和数字多媒体设计两个专业方向,核心课程包括摄影技术、商业广告设计、广告摄影、创意摄影等。二、动画专业:本专业培养适应现代社会所需要的,具备动画二维与三维技术、卡通造型设计、动画创作等方面知识的专业人才。能在动画制作公司、电视台、影视制作公司、美术出版类企事业单位从事动画设计与制作工作,设置卡通漫画设计和动画艺术设计两个专业方向,核心课程包括动画三维与二维技术、卡通造型设计、运动规律、动画制作、分镜头创作等。三、戏剧影视美术设计:本专业培养适应社会主义现代化建设所需要、具备影视策划、编导、特技制作等方面专业知识,能在剧院(团)、广告公司、宣传文艺部门、电视台、电视剧制作中心从事影视美术设计与制作的高级专业人才,设置数码影视艺术设计、戏剧影视美术设计和影视剪辑与编导等专业方向,核心课程包括数字三维技术、影视节目制作与包装、编导与剪辑、影视广告制作、纪录片创作、影视美术场景设计、演出空间设计、节目策划与编剧等。四、多媒体设计专业:致力于培养高层次具有艺术知识、技术知识交叉复合型数字艺术设计人才,培养学生的创新能力、学科交叉研究能力、媒体理论和媒体实践能力,使学生不仅掌握数字科技技术和传媒技术,又具有将理性思维和艺术融合为一体的能力。满足社会各行各业的广泛需求,适应于专业数字技术公司、电视台、电影厂、新闻出版、网络媒体、广告制作、电脑游戏、软件开发、IT企业、院校及科研单位等行业。PhotographyThemajorincludestwoareasofspecialization:commercialphotographyandartisticphotography.Itfocusesontheoreticalknowledge,aswellas,practicalskillsinphotographictechnologyandphotographicart.Thestudents’specializedtalentsenablethemtoworkwithnewsandpublicitydepartments,graphicmediacompaniesandpublishinghouses.Corecoursesinclude:photographictechnology,commercialadvertisingdesign,advertisingphotography,andcreativephotography.AnimationThemajorincludestwoareasofspecialization:animationandcartoondesign,andanimationartdesign.Tomeettherequirementofchina’smodernization,itprovidesstudentswithprofessionalknowledgein2-Dand3-Danimationtechnology,cartoondesignandanimationproduction.Thisdevelopsthemintocompetentanimationdesignersandproducerswithanimationcompanies,televisionstations,filmandtelevisioncompaniesandfineartspublishinghouses.Corecoursesinclude:2-Dand3-Danimationtechnology,cartoonmodelingdesign,movingrulesandanimationproductionFilm&televisiondesignThemajorincludesthefollowingareasofspecialization:digitalfilmandtelevisiondesign,filmandtelevisioneditinganddirecting.InordertomeetthedemandofChina’ssocialdevelopment,itprovidesstudentswithprofessionalknowledgeoffilmandtelevisionplanning,editing,directingandspecialeffects.Thisenablesthemtobecomefilmandtelevisiondesignersandproducersintheaters,advertisingcompanies,publicitydepartments,televisionstationsandTVdramaproductioncenters.Corecoursesinclude:digital3-Dtechnology,filmandtelevisionproductionandpackaging,editinganddirecting,filmandtelevisionadvertising,documentary,performingspacedesign,programplanningandplaywriting.DigtalmediadesigWeprovidetraininginadvancemultimediadigitaldesignaswellasnurturingstudentsartisticandcreativityabilities,Ourprogramincludesresearchonmediatheoriesandhand-onpracticeonstandardsintheindustry.Weaimforthestudentsnotonlytograspthedigitalscienceandtechnologybutalsotogetasensetoutilizethetechnologytoexpresstheircreativity.Withthis,webelievethatourstudentswillbepreparedtomeetthechallengespresentedintelevisionstations,moviecompanies,press,Internet,advertisement,computergames,softwaredevelopment,ITaswellasuniversityresearch.
